Sustainability, the ocean, and environmental justice have always been topics close to my heart. When designing a paint brand from scratch, I opted to tell a story through the paint colors while keeping the brand friendly and inviting to purchase. My goal was to create a paint brand that is sustainable and actively helps fight for clean oceans.
To drive this message, the key words I used when designing the brand were organic, oceanic, and friendly to draw my audience in to support ocean cleanup. To emphasize the organic qualities of my brand, I utilized my own photography of sand in addition to my hand crafted textures using sumi ink, soap, and water. With natural textures in mind, I also took to watercolor to create my turtle brand asset. I chose to alter the typeface Circular to craft the logotype due to its inherently friendly and bubble like forms.
ABOUT OUR PAINT
This paint collection celebrates colors from sea turtles and their environments, both natural and unnatural, to make a statement about ocean pollution.
Our calming and natural colors invite nature lovers to see the ocean's natural beauty and inspire them to take action to protect it.
Inspiration Booklet
Process
